Debra: We chose to start Toasted because we felt there was a need in the quick service restaurant industry for a new sandwich concept. There are many others out there, but none quite like Toasted. We are revolutionizing the sandwich industry by the way we create our signature sandwiches and the variety of what we serve.
Debra: We chose Hartford as our launch city for our concept because I am born and raised in West Hartford and had always gone to Hartford as a child to experience the cultural things that it had to offer. I believe in the city's future and know that Toasted will revolutionize the way Hartford eats sandwiches! I also worked at the Hartford Culinary Arts Academy as the Director and became very involved with many youth organizations in Hartford. As a Hartford based company, we employ mostly Hartford residents and some of my former students. Economic growth and job creation is key to the success of the city and my vision for Toasted is that we can be a part of that process.
Debra: One of the biggest challenges since we opened the Toasted storefront has been the weather! We depend on foot traffic to drive our daily sales and when the weather is bad it definitely hinders people from venturing out. We need to get the word out that we offer catering services and delivery (to local businesses for small deliveries) and that customers can also reach us via the sky bridge from Cityplace. Another challenge is the weekend business. We are open on Saturdays and hope that other local businesses will follow trend and create a weekend environment downtown. We already have seen an increase in the weekend business from the support of the Downtown dwellers and events going on at the XL center.
Learn more by visiting Toasted on their website here, in the Hartford Girl black book here. And don't forget to check out the Toasted feature post on Humans of Hartford, Hartford Girl and the Love Hartford Instagram accounts!
I hope to see you in new Toasted location (or at their awesome Toasted truck) soon!
-Carmen "Hartford Girl" Veal